Welcome to Unlearning UX

How we can unlearn, relearn and learn together to create more meaningful and impactful user experience for all.

Welcome to Unlearning UX by me, Sigit Adinugroho.

I’ve been designing user interface and experiences for close to 13 years. I’ve worked in various companies and industries — from IT, e-commerce, banking, travel and media, in different scales and impacts. From being an individual contributor, to being a manager. From handling one simple portfolio, to multiple portfolios that spans geographies. From startups to multinational corporations.

If there is one most important thing that I learned from my career so far, it’s this: companies and products try very hard to solve business problems, and they are probably pretty successful with it, but often time, at a cost: without considering the human or cultural problem.

There is nothing wrong focusing for business, but, to solely focus on it, I feel like we’re missing out a lot of opportunities. I think we can be profitable, but still impactful or be relevant to the market. If you want to win that market, then by all means, understand that marke…