Unlearn UX

Unlearn UX

The Culture of Optimism

Why are some cultures more optimistic than the others

Sigit Adinugroho's avatar
Sigit Adinugroho
Jul 08, 2020
∙ Paid

During my time working with North American companies and colleagues, I am always impressed by how positive the tone of every internal communication is.

“We are going to be the best in X.”

“We will be in it to win it.”

“X will be the gold standard for every company in the world.”

I think in general every company and leader should be optimistic about their outlook, but this is kind of different. Not only they are optimistic about the product, but they’re optimistic about dominating the world with it. There is hardly any sense of regionality. It’s always about winning all.

On the contrary, when I worked at an Asian company (Singaporean or Indonesian), there is some optimism, but not so much. There’s a bit of pride in past performance, e.g. being the best company as per X award, or per milestone, but there is hardly any obsessive outlook about winning it all, at a global scale.

Turns out, my feeling is sort of validated. I found this article.

“Anyone visiting America from Europe cannot fail to…

User's avatar

Continue reading this post for free, courtesy of Sigit Adinugroho.

Or purchase a paid subscription.
© 2026 Sigit Adinugroho · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture