Unlearn UX

Unlearn UX

The Unspoken Contract

I used to despise top-down culture, but I can see some potential benefits, only if we do it right

Sigit Adinugroho's avatar
Sigit Adinugroho
Nov 12, 2025
∙ Paid

The debate over top-down versus bottom-up product culture is often framed as a simple efficiency contest. Which model ships features faster? Which one innovates more?

I’ve been in both ends, and sometimes a mix in one company depending on the project. I used to dislike the idea of top-down, as it is considered as limiting. However, after talking to friends about it, it feels like they all have trade-offs. Sometimes it could also be beneficial, if and only if we adhere to one thing: who’s accountable for the outcomes.

The true, fundamental difference lies not in speed or innovation!

Let’s borrow the RACI framework:

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