Great to see you here.
I am all about reframing, challenging, and unlearning established UX norms—for better products and healthier careers.
Who is Sigit?
A product designer, from Indonesia. I’ve been designing user interfaces and digital experiences since 2008.
Over the past 15+ years, I’ve navigated almost every layer of the tech world:
Roles: From Individual Contributor to Design Manager.
Scale: From localized startup features to multi-geographic portfolios across startups, agencies, and multinational corporations.
Companies: The Economist, YouTrip, Tripadvisor, Shopify, Expedia, DBS Bank, Ice House, Bukalapak, Oracle.
I’ve seen the honeymoon phase of tech design, and I’ve seen the complex, unglamorous realities. Unlearn UX is where I share what I’ve learned—and what we all need to unlearn.
More details about my work on my personal website.
In a nutshell
Standard UX advice is saturated, corporate-centric, and often disconnects from real human realities. This publication is an ongoing effort to challenge, refresh, and deconstruct standard UX theory across two main pillars:
Cultural inclusivity
Most established UX rules are built on Western, urban, developed-world biases. But real UX isn’t just about high-converting checkout flows for city dwellers—it’s about designing for developing nations, small villages, and forgotten communities. I explore how we can move past “conversion tricks” and build products that genuinely improve lives across diverse cultures.
Mental health & career realities
Tech design can be wildly demanding. Beyond the high salaries and flashy missions lies a dark side: burnout, anxiety, midnight stress, and constant gatekeeping. Meanwhile, junior designers are left stranded by conflicting “best practices.” I break down these taboo topics, dismantle design gatekeeping, and seek clarity in a chaotic industry.
Why “Unlearn”?
Futurist Alvin Toffler famously wrote:
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
Companies often solve business problems at the expense of human or cultural ones. I believe we can build profitable products without losing our humanity.
This isn’t a pulpit for preaching; it’s a journey of discovery. Subscribe to join the conversation, challenge old assumptions, and build better products together.
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